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Operator Superbet has appointed Nikola Jokić as its first Brand Ambassador in the Republic of Serbia.
Jokić plays for the Denver Nuggets in the National Basketball Association (NBA), the team he won the NBA with last season.
During this time, he was also voted to be the Most Valuable Player (MVP).
Thanassis Kanouris, Superbet Serbia Country Manager, said: “We are thrilled and honoured that Nikola Jokić has become part of the Superbet team.
“He is an amazing athlete, who stands out from everyone else, as he is the type of player who focuses on the team’s objectives, a quality that aligns seamlessly with our core values.
“Serbia is a strategic market for Superbet’s expansion in the wider European region and having such an iconic athlete in our team is an exciting opportunity and a sign of respect for local sports fans.”
The ambassadorship will extend across all Superbet brands and operations in Serbia.
On his appointment, Jokić said: “I am delighted to team up with Superbet, a company renowned for the unique way in which they connect fans across Europe with the thrilling world of sports.
“Even more, I appreciate the importance given by the company towards responsible gaming and that was one of the key aspects which convinced me to partner up with this amazing brand.
“I believe that the passion they invest in nurturing sports communities will have a strong impact in the years to come.”
Well-known in the Serbian sporting community, Jokić has played in the Serbian National Basketball Team, including at the 2016 Summer Olympics held in Rio de Janeiro.
Jokić continued: “Together we can build a sustainable future for the Superbet brand, working on long-term plans and discovering new synergies.
“My partnership with Superbet has been nothing short of fantastic so far, and I can’t wait to create exhilarating moments together for fans in Serbia and beyond.”
