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Incentive Games teams up with bet365 to launch free-to-play horseracing game

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By teaming up with long-term partner bet365, Incentive Games has launched its new free-to-play horseracing game for the Royal Ascot, 6 Horses Challenge.

The gameplay is simple, players simply pick which six horses they think are going to win, on either a particular day or throughout the week.

If a player correctly guesses four out of the six horses, they will win part of a £10k ($12.8k) prize pool.

For five correct picks, there is a £25,000 prize pool, and if a player can correctly guess all six horses, then they’ll be able to access a prize pool up to £100,000.

John Gordon, CEO and Co-Founder of Incentive Games, said: “This game is lengths ahead of the field – a real champion in its category.

“We’re delighted to partner with our friends bet365 yet again, and continue to serve up the world’s favourite games for the world’s favourite gambling brand.”

Other games from Incentive Games include similar gameplay of a similar style, with titles released for events such as the Fifa World Cup and bespoke games exclusively for the bet365 platform.

A spokesperson from bet365 said: “Following the success of 6 Scores Challenge, 4 Scores, Goals Giveaway and Free4All, we’re delighted to now offer a free-to-play horse racing game to our customers.

“The 6 Horses Challenge will complement our existing selection of horse racing promotions and enhance the thrill of a day’s racing. Good luck to all players with their predictions!”

In other Royal Ascot news, a number of bookmakers have announced that they will donate profits from the race to charities, with the 2021 total reaching £1.2m.

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