The agreement prolongs the partnership between Sportradar and ITF, which since 2012 has encompassed the World Tennis Tour, along with a number of other ITF competitions such as the Billie Jean King Cup.
In addition to the official data partnership, the extension sees the Federation deliver a number of integrity-led projects like the development of technology infrastructure to enhance integrity protection of World Tennis Tour events.
On top of the mentioned projects and activities, the ITF and Sportradar plan to continue investing in accreditation, control systems and personnel to safeguard the integrity of tour events.
The ITF is set to continue leveraging Sportradar’s integrity services by including its Universal Fraud Detection System, a wager monitoring service that analyses global betting patterns; Sportradar has also mentioned it would create a suite of enhanced digital assets to connect tennis fans with new websites, apps and experiences.
Sportradar CEO Carsten Koerl said: “Sportradar is the world leader in helping leagues and federations across the globe maximise the value of their data while ensuring the integrity of sport.
“We’ve partnered with the ITF for almost a decade, and the extension of our agreement is a sign of their continued trust, which is built on a shared commitment to innovation and to driving increased fan engagement. We are passionate about tennis and I’m very proud of the benefits this partnership will bring to an incredible sport.”
ITF President Dave Haggerty added: “We look forward to our continued partnership with Sportradar as we deliver technology that will help to ensure the protection of integrity and data; as well as a digital platform that will enhance the fan experience around ITF World Tennis Tour and major events, including the Billie Jean King Cup.”
