The new football packages have been introduced to expand Spotlight’s coverage to cover more teams and leagues than before.
Like before, the new packages will continue to be powered by the Spotlight Sports Group’s content engine Superfeed.
The Superfeed engine is delivered through API or a widget integration; the widget includes event and odds integration to allow customers to bet via the front-end solution.
It also delivers pre-match football content on over 20,000 matches across every league in Europe; the analysis is written by data scientists and journalists.
During kick-off the engine provides real-time in-play tipping that reacts to on-field events; Superfeed in-play covers 90 leagues in 70 languages.
The new football packages have been introduced to expand Spotlight’s coverage to cover more teams and leagues than before.
Spotlight Sports Group Head of Digital, Will Fyler, said: “Euro 2020 has been an amazing tournament and the appetite for football content has grown throughout. Heads are now turning to the return of the domestic season.
“Ahead of the big kick-off, we’ve expanded our football coverage to cover more games than ever before. We are utilising AI and our editorial experts to provide insights, projections and verdicts to engage your audience days before the match, and all the way through to the final whistle.”
Fyler added: “Our research shows bettors are knowledgeable on 5% of events; however, our Superfeed engine can provide insight and analysis on the other 95% of football events on your sportsbook. The product makes more events matter to bettors and is second to none in the marketplace.”
