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EvenBet Gaming has formed a commercial partnership with Colombian operator FullReto to integrate its advanced poker solution into FullReto’s platform.
The Coljuegos-licensed operator aims to enhance its digital poker offerings with this integration, which includes EvenBet’s cash poker games and tournaments.
FullReto has established itself in the Colombian market since Group Vinnare transitioned to online operations in 2019. Over the past year, FullReto has reported an 184% increase in gross gaming revenue (GGR) and a 60% rise in total assets. The platform features a wide range of gaming options, including sports betting, live casino games and crash games.
The partnership will enable FullReto to utilise EvenBet’s features such as cross-game promotions, player segmentation and customisation aligned with FullReto’s branding.
Dmitry Starostenkov, EvenBet Gaming CEO, said: “Launching our poker offering with another major operator such as FullReto is a great achievement for EvenBet, strengthening our position in Latin America. Our quality product and innovative solutions will create a strong position for online poker within this market.”
Manuel Jiménez, EvenBet Sales Manager for Latam, added: “FullReto is launching the new vertical focused on developing its own poker ecosystem among B2C private clubs and gaming rooms that are part of Grupo Vinnare’s business structure. This represents a differentiating strategy primarily aimed at Colombian poker enthusiasts.”
Andrés Felipe Tamayo, FullReto GM, stated: “This collaboration is driving further growth and engagement on our platform, thanks to the special promotion we’ve given our users and a distinctive offering led by Carlos Múnera, who is nationally recognised among poker players in the country.”
Earlier this year, EvenBet entered the Netherlands after receiving certification from the Dutch Gaming Authority, Kansspelautoriteit (KSA). This certification allows EvenBet to offer its portfolio of poker and card games to regulated gaming operators in the Netherlands, making it one of the few providers in that market.
EvenBet’s recent partnerships also include an agreement with Slotegrator, enabling EvenBet’s games to be integrated into various gambling platforms using Slotegrator’s APIgrator solution.
