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Gala Bingo is set to host its first in-person PR activation in collaboration with ITV’s The Chase, titled ‘Gala Bingo x The Chase Ultimate Quiz Night.’
This event will offer fans of Gala Bingo and The Chase an opportunity to test their general knowledge against some of the show’s most renowned ‘Chasers.’
Scheduled for 8 August 2024, the event will take place at the Feel Good Club – located at 26-28 Hilton Street in Manchester – with doors opening at 7:00 pm.
The evening will feature three of the Chasers: Anne Hegerty (“The Governess”), Mark Labbett (“The Beast”) and Jenny Ryan (“The Vixen”). Participants will compete in various quiz rounds, including general knowledge, history and a bingo-themed picture round, with questions derived from past episodes of The Chase.
Those who manage to outperform the Chasers will receive memorabilia to commemorate their achievement.
This event follows the launch of ‘The Chase Place’, an online hub on the Gala Bingo site. The hub includes a ‘crack the code’ competition, with one winner earning the chance to have a Chaser on their team for the quiz night.
Sara Jolly, Head of Brand at Gala Bingo, commented: “After a long successful partnership with ITV and The Chase, we are thrilled to be able to bring the collaboration to life through an extra special in-person activation for one night only in Manchester, merging the world of bingo with The Chase for consumers to experience.
“We know that fans of the game show and Gala Bingo alike are going to love it, and we can’t wait to see them being put to the test against The Chasers!”
Steve Watling, SVP of Gaming at ITV Studios Global Partnerships, added: “ITV’s partnership with Gala Bingo and The Chase has been a long-running success story. We are excited to bring our partnership alive with this amazing quiz night featuring many of the show’s favourite Chasers. The Chase is on!”
