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Kaizen Gaming has agreed a partnership with BVGroup to launch its Betano Brand in the UK.
Customers in the UK will have access to features such as in-play betting, enhanced accas, bet boosts, a bet builder product and BVGroup’s suite of safer gambling tools.
Though it isn’t clear yet when Betano is officially set to launch in the UK, it is likely to be soon, given the busy couple of months for the brand, which includes sponsorship of both UEFA Euro 2024 and the CONMEBOL Copa America 2024.
Kaizen Gaming CCO Julio Iglesias Hernando said: “As Betano we are currently operating in multiple markets across Europe, Africa and the Americas, and we have engaged with customers with our top-notch proprietary platform offering a thrilling online betting experience. It is a challenge to enter one of the largest regulated online gaming markets in the world, and to ensure a successful entry, you need excellent partners.
“A bit like competing in the Premier League. Finding the right partner has been a top priority for us, and this is exactly what we did with the well-established and reputable BVGroup. We are confident that our partnership in the UK will be a success.
“As it has always been the case for us at Kaizen Gaming and Betano, responsible gaming will be at the heart of all our initiatives along with our commitment to support the local sports community’s growth, and our partners share our vision.”
BVGroup CCO Brent Almeida added: “Kaizen Gaming, with its flagship Betano brand, has cemented its status in recent years as a leading operator in the online gaming industry, evidenced by its partnerships with the world’s largest sporting events, including the FIFA World Cup in 2022 and now the UEFA Euro 2024™ and the CONMEBOL Copa America™️ 2024.
“We are honoured to partner with Kaizen Gaming in bringing its Betano brand to the UK market, where we are confident that our technology and operating capabilities will give sports fans the safe and entertaining gaming experience that they expect from such a well-respected brand.”
This news follows on from a significant deal for Betano in the UK, reportedly agreeing a deal to be Aston Villa’s new front-of-shirt sponsor, in which it will pay £20m ($25.33m) annually for two years from next season.
