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William Hill US becomes NHL’s third sports betting partner

Back in October, the NHL announced its first-ever sports betting partnership with MGM Resorts International. In November, it then partnered with Paddy Power Betfair-owned FanDuel. The league will receive marketing revenue from William Hill US’ sportsbook and in return the operator will be allowed to use NHL advertising. The full terms of the multi-year deal

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DraftKings and William Hill US CEOs clash at conference

At the American Gaming Association’s Sports Betting Executive Summit, Robins and Asher debated industry in-fighting, which led to what reports describe as a “heated exchange.” The CEOs were speaking as part of a panel on the expansion of sports betting, which also included Greg Carlin, Rush Street Gaming CEO, and was moderated by Darren Rovell,

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GVC calls for complete ban on UK TV sports betting advertising

The company has announced new responsible gaming initiatives, including provisions for advertising specifically promoting responsible gambling and safer gambling campaigns, limited to one advertisement per break. GVC says the voluntary pre-watershed, whistle-to-whistle advertising ban announced in December does not go far enough, and wants other companies to “join it in helping to revolutionise the marketing

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Fox Sports pays $236m for Stars Group shares in US sports betting partnership

Stars Group says it plans to use the net proceeds, approximately $236m, for general corporate purposes and to repay outstanding indebtedness on its first-line term loans. Fox Corporation will acquire 14,352,331 newly issued common shares in Stars Group,  at a price of $16.4408 per share. The deal values Stars Group at a total of about

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Retention vs acquisition: “Bookmakers must go beyond looking at user betting habits”

Better Collective CEO Jesper Søgaard spoke exclusively to Trafficology, stating his belief there are possibilities for both larger and smaller bookmakers to take control. He says: “When reaching a certain scale, larger bookmakers begin to have similar offerings, both in services and free bets; this is why user experience becomes crucial. “For small bookmakers, becoming the

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R Franco CMO: Doubts about LatAm regulators are being proved wrong

How has the performance of the Colombian market compared with your expectations when it opened? As the first major market in the LatAm region to enact regulation, there were always going to be high expectations for success, and we’re glad we proved ourselves correct. We provided the platform for BetPlay, the first operator to go

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