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Catena Media has signed a content and commercial media partnership agreement with The Sporting News, which will see it become the exclusive betting partner of The Sporting News.
The partnership will focus on two different regions during the three-year deal, both North America and Latin America.
For North America, The Sporting News already has an established audience across a range of sports, including basketball, football, hockey, motorsports and boxing.
Catena Media will create content for the sports newspaper, which will feature sports, casino gaming and fantasy sports, as well as become its exclusive betting partner.
Ryan Harper, Catena Media VP North America, said: “The Sporting News is one of the oldest names in sports publishing in the US and we’re delighted to have them as a core media partner.
“Their close to 45 million unique users per month give us access to a large audience that will enable us to compete directly with some of the top sports publishing companies in the world.”
The second side of the partnership will focus on expanding the audience in Latin America, particularly Mexico, Argentina and Brazil.
Notably, this deal comes only a week after Catena Media sold its UK and Australian sports betting brands, emphasising its focus on the US markets.
Shaun Koiner, The Sporting News COO, said: “No one is as passionate about quality sports content as The Sporting News is, which is why a partnership with Catena Media makes so much sense.
“From day one, our objectives have been aligned and we’re incredibly excited to see where this can take us, not only in the US but also as we look to expand internationally.”
