This global tour, one of the longest-running women’s professional sports associations in the world, consists of over 30 tournaments every year. As well as five major championships there are also flagship tournaments in North America, Europe, Asia and Australia.
Headquartered in London, IMG Arena intends to offer a range of real-time data, live streaming and interactive course visualisations from early this year; markets will be delivered via IMG Arena’s Golf Event Centre. Corporate partnerships will initially be made with bet365, Boylesports and Tipsport.
Max Wright, SVP Commercial of IMG Arena, said: “We are delighted to partner with the LPGA and boost the Golf Event Centre with another elite sports competition. Bringing women’s golf to the Event Centre has long been an ambition of IMG Arena.
“The LPGA Tour features some of the most talented athletes in the world and weekly tournaments of the finest quality, which will deliver a vast and compelling range of data-led sports betting content for operators and their players.”
IMG Arena will be expanding on a client base that already includes the ATP, UFC, European Tour, PGA Tour, EuroLeague, MLS and the FA.
Brian Carroll, SVP Global Media Distribution, LPGA, said: “IMG Arena is the undoubted leader in producing golf sports betting content, through its game-changing Event Centre.
“With the full LPGA Tour covered, this is a significant commercial partnership that helps grow the game with thrilling content reaching new audiences and driving fan engagement around the world.”
