Throughout September, the American Gaming Association (AGA) will encourage brands to participate in public service campaigns – among other efforts – intended to raise awareness.
For their part, MGM Resorts and BetMGM will support the AGA’s ‘Have A Game Plan’ and ‘Bet Responsibly’ initiatives, targeting new and seasoned bettors alike.
Both brands will post responsible gambling content on social media, sharing tips and information. These activities will not be limited to RGEM; they will continue to share educational content over the course of the year.
MGM Resorts and BetMGM also reiterated their commitment to GameSense, a responsible gaming programme developed by the British Columbia Lottery Corporation (BCLC).
Richard Taylor, BetMGM’s Responsible Gaming Program Manager, said: “Our primary focus is delivering exceptional customer service and responsible gaming is a critical element of our approach.
“Through GameSense, we empower our employees and customers to approach gambling the right way – for fun and entertainment.”
Meanwhile, MGM Resorts’ Director of Responsible Gaming Garrett Farnes focused on training. He said: “Training is a priority.
“Our employees serve as the front line for the company’s responsible gaming efforts, and we want them to be equipped with the skills needed to ensure guests are informed, confident and in control of their play.”
To this end, MGM Resorts’ GameSense staff training programme recently underwent an expansion, training more than 62,000 employees in the past year.
Of those, 271 have received the programme’s highest level of training, earning the title of GameSense Advisor.
