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Paddy Power has launched its own branded gameshow, Paddy’s Mansion Heist – a first-of-its-kind online live casino gameshow that was developed in collaboration with Playtech Live Casino.
Set within the fictional Paddy’s Mansion, the game features a 54-segment wheel where players can bet and navigate through a series of interactive rounds, exploring different rooms of the mansion and collecting ‘lucrative loot.’
The culmination of the game occurs in ‘Paddy’s legendary Vault,’ where players have the chance to win up to 4,000 times their bet.
With four live-action bonus rounds and a range of presenters, Paddy’s Mansion Heist aims to provide a unique player experience.
Roisin Hogan, Commercial Director at Flutter, commented: “PP Games’ longstanding partnership with Playtech has led us to developing one of our most exciting games ever – Paddy’s Mansion Heist.
“This game represents Playtech’s and PP Games’ commitment to innovation and delivering an unparalleled customer experience. We are thrilled to bring this exciting game to market.”
Kevin Kilminster, Chief Product Officer at Playtech, added: “We are proud to collaborate with an iconic brand like Paddy Power, one of Playtech’s longest-standing partners, to launch Paddy’s Mansion Heist.
“Bespoke games have become essential to cater to the evolving market demand for personalised, entertainment-led experiences. Mansion Heist delivers on the theatre and engagement that Paddy Power players have come to expect.”
In related news, Paddy Power recently hosted a penalty shootout to win Euros tickets. The marketing campaign gave fans the chance to win tickets to England’s opening match against Serbia.
