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PandaScore has now gone live with its long-time partner and Entain subsidiary Ladbrokes Australia.
The two parties have collaborated to promote BetBuilder ahead of the Counter-Strike competition, the Blast.tv Paris Major.
Further, Ladbrokes Australia will now provide customised betting chances for each esports vertical.
With the use of detailed data gathered from numerous sources, BetBuilder uses the company’s game-specific algorithms to provide fans with methods for placing bets on matchups. With this, players can access BetBuilder live across the two esports betting games, CS:GO and Dota 2.
Ladbrokes Australia, which has been using PandaScore’s player props markets, will combine these markets with the power of BetBuilder so that fans can consider a particular player having the most kills and winning to create a betting experience.
Players can combine their bets on a match into a single bet with BetBuilder, delivering a higher return and placing bets on their favourite teams and players.
Flavien Guillocheau, PandaScore CEO, said: “It’s an exciting time for esports betting. Collaborating with Ladbrokes Australia to go live with our BetBuilder product right before the Paris Major is a key step for product innovation in this industry.
“Counter-Strike fans have a fresh, engaging product to try out for the CS:GO tournament and Ladbrokes Australia has another engaging product to add to the robust esports offering we have been building together for over 3 years now.”
Don Forbes, Ladbrokes Australia Trading Director, said: “We’re looking forward to rolling this out for what will prove to be a very popular tournament in the Paris Major and giving our customers an exciting new way to play moving forward.”
