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Slotsjudge game expert, Krista Iljina, and Onlyplay Head of Sales Alena Tsuranova, offer a fresh take on the promotional video – cooking the traditional Ukranian dish which acted as the inspiration of Onlyplay’s Lucky Borsch slot.
In the newly released promotional video, the two company representatives discuss the hottest topics in gambling and new company developments while cooking the traditional dish of Ukranian Borscht. A Ukranian native, Tsuranova underscores the cultural significance of the dish in her home nation, as well as the origins, its various forms and how it came to be the inspiration for the slot title Lucky Borsch.
Speaking on the experience, Onlyplay’s Head of Sales said: “It was truly an unusual and unique experience for the Onlyplay team. We can proudly say that our slot game, Lucky Borsch, is the most appetizing game on the market. For those who have never tried borsch, the number one dish in Ukrainian cuisine, this is an opportunity to get acquainted with its diverse ingredients while playing.”
This latest promotional activity follows recent expansive moves, which saw Onlyplay announce a strategic partnership with Richie Rabbit in Asia. The company will be hoping that this creative take on the promotional video further enhances its brand recognition the European market.
For Slotsjudge, this is the latest in a series of spring developments for the Cyprus-based iGaming platform, following a recently brokered collaboration with Alchemy Gaming. Further to that effect, Slotsjudge also entered a partnership with Popiplay in April.
Jekaterina Dubnicka, Marketing and Communications Manager at Slotsjudge, spoke on the video: “This collaboration is revolutionising the iGaming industry. We are setting a new standard in collaborations between affiliates and game providers.”
